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Project 2

The comprehensive branding strategy developed for NBS Bank by Sources Consultants successfully rejuvenated the bank’s image, creating a strong and cohesive brand presence in the market. Our strategic approach and creative execution have positioned NBS Bank for continued growth and success. Sources Consultants is proud to be a part of this remarkable transformation journey.

Client :
NBS Bank
Project :
Comprehensive Branding Strategy
Start Date :
7 February 2022
Location:
Harare, Zimbabwe

The
Overview

NBS Bank enlisted the expertise of Sources Consultants to revitalize its brand identity and enhance its market positioning. The objective was to develop a cohesive and compelling branding strategy that would resonate with existing customers, attract new clients, and reinforce NBS Bank's reputation as a leading financial institution in the region.

Objective: To create a unified and recognizable brand identity for NBS Bank. To strengthen brand loyalty and customer trust. To differentiate NBS Bank from competitors through a unique value proposition. To enhance the bank’s visibility and engagement across multiple channels.

Brand Audit and Research

Conducted a thorough brand audit to assess current brand perception and market positioning.

Brand Strategy Development

Defined the core brand values, mission, and vision aligned with NBS Bank’s strategic goals.

Visual Identity Revamp

Designed a refreshed logo that embodies the bank’s heritage and forward-thinking approach.

Internal Branding

Implemented internal branding initiatives to ensure employees are brand ambassadors.

The Results

Successfully launched a revitalized brand identity that received positive feedback from customers and stakeholders. Increased brand recognition and market share through targeted marketing efforts. Strengthened customer loyalty and trust, evidenced by a rise in customer satisfaction scores. Enhanced online engagement and visibility, resulting in higher website traffic and social media interaction.

Client Feedback

"The rebranding initiative with Sources Consultants has been transformative for NBS Bank. Their strategic insights and creative expertise have revitalized our brand, making it more ppealing and relevant to our customers. The entire process was seamless, and the results speak for themselves. We are thrilled with the outcome and look forward to our continued partnership." — Sarah Moyo, Head of Marketing, NBS Bank

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